About Diyar Studio

Based in Karachi, Pakistan, Diyar Studio was created with the belief that design can hold memories, furniture and interiors can tell stories and legacies can be built with modern sensibilities.
Rooted in tradition, Diyar is more than a design studio, it is a sanctuary of remembrance, narratives, and soul, evoking nostalgia and finding emotive resonance in spaces.
With multi-functional expertise in interior design, product development and branding, Diyar creates enduring designs for the perpetuity of spaces, concepts and brand stories.

Establishing Diyar in 2023, Erum Zehra and Noreen Salman bring a cross-industry cumulative experience of nearly thirty years in furniture & interior design, art direction & staging and brand strategy & development. Having worked on various projects with clients based across Pakistan and in Dubai and New York, our team blends their unique strengths and expertise backed by their respective degrees in design from Florence Design Academy, Italy, and marketing & business administration from IBA, Karachi. Operating on a small and highly focused scale, each project and client receives personalized attention and service, delivering results with soulful dedication.

At Diyar, our ethos is modernity steeped in tradition; borrowing elements from the past to craft modern products and spaces that evoke nostalgia, our contemporary designs embody the essence of heritage.
Blending echoes from the past, our creations feel lived-in, and timeless. For us craftsmanship is sacred, and artisans are gatekeepers of skills passed down through generations, moulding structures that speak to the soul. Every line, texture, and detail in our furniture and interior, chosen with care and intention. In a world of fleeting trends, Diyar offers perpetuity because we build for the future.